Since August 2020, the 19 to Zero research team has conducted a number of mixed-method studies to understand Canadian’s attitudes and behaviours towards COVID-19 public health measures and vaccinations. Our goal is to disseminate our research findings as quickly as possible, using a variety of avenues, including academic publications and public media. 

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To understand Canadian’s perspectives, research done to date includes:

• August 2020: 9 Alberta-based focus groups:

  • Calgary

  • Edmonton

• November 2020: Canada-wide survey

  • 4,498 survey respondents

• December 2020: 10 Canada-wide focus groups

  • Vancouver, BC

  • Fraser Valley, BC

  • Alberta

  • Rural regions (Northern Manitoba and Saskatchewan)

  • Manitoba

  • Ottawa, ONT

  • London, ONT

  • Toronto suburbs, ONT

  • Toronto core, ONT

  • Atlantic Canada

• October 2020 - January 2021: 23 interviews

  • Vaccine hesitant population at the Alberta Children’s hospital

• September 2020 - ongoing: Weekly social media analysis

  • Using artificial intelligence and natural language processing to identify the most influential accounts on social media and the main themes trending on COVID-19

• May 2020 - ongoing: Weekly surveys

  • To keep track of Canadian public opinion towards various topics surrounding COVID-19

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