Image by CDC
Behaviour Change Campaigns

To carry out our mission of shifting public perceptions around COVID-19, 19 To Zero is launching a series of public-facing campaigns that encourage safe behaviour and vaccination. These campaigns are the product of rigorous audience analysis, and are designed to target a variety of attitudes and behaviours across different segments of the population.

My Vaccine, My Protection

A new vaccine confidence campaign targeting essential workers from a wide range of occupations, ethnicities, and languages.

Double Down on Your Defence

This vaccine confidence campaign targets younger Canadians who are tired of COVID-19 restrictions and highlights the supreme protection that vaccination offers.

Covid is a Bear. Photo 3. Option 1. covi
Covid is a Bear

A campaign that reminds us that we should be as concerned about the virus as we would be about encountering a bear in the wild.

Stronger Apart

A campaign to acknowledge the real-life sacrifices that need to be made during COVID and show that they are worth the cost.