Vaccine Confidence Guide

A Guide for Talking to

Friends and Family about the COVID -19 Vaccine


COVID-19 vaccines were critical for Canada’s pandemic response, effectively limiting severe illness, the need for hospitalization, and loss of life. However, for some Canadians, it also caused tensions, with family members and friends divided on whether or not to get vaccinated.

As the pandemic continues, and the benefits of vaccination remain high, it is important to encourage those we care about to protect themselves.

This guide brings together research-backed insights that can help you better understand the mindset of those that have not gotten a COVID-19 vaccine and help you effectively engage in conversations to increase their vaccine confidence. 

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Contributing Organizations

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Supported by Promoscience - Encouraging Vaccine Confidence in Canada grant, jointly administered by: