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Who We Are:
The 19 to Zero Story

19 to Zero is a not-for-profit coalition of academics, public health experts, behavioural economists, and creative professionals working to understand, engage with, and ultimately shift public perceptions towards healthier behaviours.

19 to Zero originally launched with a focus on encouraging safer public health behaviours during the COVID-19 pandemic. Since then, our not-for-profit has continued to build vaccine confidence and help close care gaps across a range of health and disease domains.


19 to Zero is the implementation lead for CONVINCE Canada. A global initiative in partnerships with the City University of New York School of Public Health, the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, and Wilton Park, an agency of the UK Foreign, Commonwealth, and Development Office.

Be a Catalyst for Change
Support the Vaccine Hesitancy Project
Our Partners

As an independent nonprofit organization, 19 to Zero works closely with a broad, multidisciplinary group of partners. These organizations and individuals come from academia, healthcare, the public sector, private companies, and more to provide expertise across the full range of 19 to Zero’s activities. From polling and data analysis to healthcare worker outreach to mass communications and everything in between, this diverse coalition drives the work of 19 to Zero.   

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Become a Partner

It will take all of us to convince Canada. Your organization can join the effort. We have put together a partner toolkit with all you need to get started.

Our Funders & Sponsors

19 to Zero is an independent nonprofit that receives in-kind support, financial funding, and grants from a broad multi-sector network.

Funding to support some of 19 to Zero’s activities has been provided by Canadian research-based pharmaceutical grants. The companies have no input into, nor influence over, any aspect of the coalition and its activities.

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