Campaign Toolkits

We’ve created assets such as image posts, profile pictures, banners, and videos for you to highlight your participation as a 19 To Zero partner on social media. Select the type of asset for the campaign you want to use and download the file. Feel free to share with your networks. Help us spread the word to stop the spread!

Follow us on social media to see our campaign in action:

If you would like to request additional creative, different sizes,  or have questions, please reach out to our Creative Director and Marketing Director at info@19tozero.ca.

Double Down on Your Defence

Social Media Posts


Use these sized image assets on social media to participate in the “Double Down on Your Defence” campaign. Facebook Assets Instagram Assets Twitter Assets Image assets for the posts should correspond with the sample texts below: [Hockey image] Post Copy #1: We’re proud to partner with @19ToZero for their campaign #DoubleDownCA! Up your defences against COVID-19 today. Get in the game and grab a vaccine appointment at 19ToZero.com. [Stadium] Post Copy #2: It’s game time. Let’s double down on our protection, so we can yell twice as loud again. We’re proud to be partners of @19ToZero’s #DoubleDownCA campaign. Find your vaccination appointment at 19ToZero.com #DoubleDownCA [Karate] Post Copy #3: We’re proud partners of the #DoubleDownCA campaign from @19ToZero. Stay protected against COVID. Find your vaccination appointment at 19ToZero.com.




Social Media Profile Pictures


Use these approved profile pictures on your social media pages to participate in the “Double Down on Your Defence” campaign. Facebook Assets Instagram Assets Twitter Assets




Social Media Banners


Use these approved image banners on your social media pages to participate in the “Double Down on Your Defence” campaign. Facebook Assets Twitter Assets




Double Down on Your Defence Videos


Use this video asset to promote the video on Facebook, Instagram, and Twitter. The YouTube link of the video here can also be used to promote the video. Post Copy: We’re proud to partner with @19ToZero for their campaign #DoubleDownCA! There’s only one double that’s going to get us out of this trouble. Grab your vaccination appointment at 19ToZero.com. 30 Second Spot 15 Second Spot





My Vaccine, My Protection

Social Media Posts


Use these sized image assets on social media to participate in the “My Vaccine, My Protection” campaign. Facebook Assets Instagram Assets Twitter Assets Image assets for the posts should correspond with the sample texts below: [Three HCW’s] Post Copy #1: We’re proud to partner with @19ToZero as they launch the #MyVaccineMyProtection campaign focused on the safety of the workers that make Canada run. Visit 19ToZero.com for available appointments. [Food Worker] Post Copy #2: Without our food workers, Canada wouldn’t be Canada. We’re proud to support @19ToZero’s latest campaign #MyVaccineMyProtection. Find your vaccination appointment at 19ToZero.com. [Ride-share worker] Post Copy #3: From Point A to Point B, all workers deserve protection. We’re elated to be a partner of @19ToZero’s campaign #MyVaccineMyProtection. For vaccination appointments, visit 19ToZero.com.




Social Media Profile Pictures


Use these approved image profile pictures on your social media pages to participate in the “My Vaccine, My Protection” campaign. Facebook Assets Instagram Assets Twitter Assets




Social Media Banners


Use these approved image banners on your social media pages to participate in the “My Vaccine, My Protection” campaign. Facebook Assets Twitter Assets




Translated Social Media and WhatsApp Posts


Use these sized image assets on social media and WhatsApp to participate in "My Vaccine, My Protection," translated in Arabic, Simplified Chinese, French, and Hindi/Urdu. Arabic Facebook & Twitter WhatsApp & Instagram Simplified Chinese Facebook & Twitter WhatsApp & Instagram French Facebook & Twitter WhatsApp & Instagram Hindi/Urdu Facebook & Twitter WhatsApp & Instagram





It's Never Too Late, Until It Is

Social Media Posts


Use these sized image assets on social media to participate in the “It's Never Too Late, Until It Is" campaign. Facebook Assets Instagram Assets Twitter Assets Image assets for the posts should correspond with the sample texts below: [Ventilator] Post Copy #1: If you're unvaccinated and you can see this post, it's not too late. Schedule your vaccination appointment at 19ToZero.com before it is. @19ToZero #NotTooLateNow [Phone Call] Post Copy #2: It's not too late to stay out of the hospital or the ICU. Schedule your vaccination appointment at 19ToZero.com before it is. @19ToZero #NotTooLateNow [ICU Bed] Post Copy #3: Don't wait to find out if you'll "be totally fine" if you get COVID. Visit 19ToZero.com for your vaccination appointment before it's too late. @19ToZero #NotTooLateNow




Video Spots


Included in this partner toolkit are the video spots for partners to share and reference on their social media platforms along with the approved copy.
Post Copy: [Organization Name] supports @19ToZero's latest efforts to address vaccine hesitancy with "It's Never Too Late, Until It Is." Get your vaccination appointment at 19ToZero.com #NotTooLateNow 15 second spot // Download / YouTube Link 30 second spot // YouTube Link The 15 second spot is to be shared on social media and the 30 second spot is currently airing on TV, so keep your eyes peeled if you're located in Alberta




Social Media Posts - Promoting The Mobile Vaccine Clinic


Use these sized image assets on social media to participate in the “It's Never Too Late, Until It Is" campaign. Facebook Assets Instagram Assets Twitter Assets Image assets for the posts should correspond with the sample texts below: [Ventilator] Post Copy #1: Your chance to stay out of the hospital or ICU is waiting right around the corner. Find out where the #VaxBus is and get your vaccine today at https://bit.ly/CAVaxBus #NotTooLateNow [Phone Call] Post Copy #2: You don't want this to be your last view. Getting your vaccine has never been easier. Find out where the #VaxBus is at https://bit.ly/CAVaxBus #NotTooLateNow [ICU Bed] Post Copy #3: Blink and it might be too late. Find out where the #VaxBus is and get your vaccination today https://bit.ly/CAVaxBus #NotTooLateNow




Complete Campaign Toolkit


We're excited to share with our collaborators a partner toolkit for the Wood Buffalo "It's Never Too Late, Until It Is" Campaign. This includes posts across Facebook, Instagram, and Twitter, the background on the campaign, video spots, out-of-home advertising, and more! Specific assets can also be found in the sections below