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LOCATION
We’re based in San Francisco’s innovation hub
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JOB OPENINGS
Changing the future of transportation means thinking differently.
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We've Rebranded
We’re excited to share that we’ve rebranded and are now Praxus Health.
Click below to visit our new website and stay connected with us.
Campaign Toolkits
We’ve created resources such as image posts, profile pictures, banners, and videos for you to share on social media.
Please use these official hashtags in every related post to show your participation and support of 19 To Zero.
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Official hashtag: #19ToZero
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Related Hashtags: #19ToZeroPartner
Please add this line in each post to direct potential partners to the 19 To Zero website:
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For more information or to partner with 19 To Zero, visit http://19tozero.ca
Follow us on social media to see our campaigns in action:
Current Campaigns
Power Up with MMR encourages parents to protect their children against measles, mumps, and rubella with the MMR vaccine. Every day is a new adventure for kids—let’s make sure they’re ready by boosting their health and resilience with this essential vaccine.
Help spread the word about the Power Up with MMR campaign by sharing the images and suggested captions linked below. Don’t forget to follow us on Facebook and Instagram for more updates.
The full campaign partner toolkit can be found HERE.
Copy: Embark on life's adventures with peace of mind. Power up your child's immunity against measles, mumps, and rubella with the MMR vaccine. We're proud to partner with 19 to Zero to help keep our kids safe and resilient. Talk to your healthcare provider or visit https://www.19tozero.ca/mmr today. #MMRPowerUp #MMRVaccine
Copy: Childhood is one big adventure! Make sure your kid is ready for it with the MMR vaccine. Power up their defences against measles, mumps, and rubella. We're proud to partner with 19 to Zero to help parents keep their kids healthy and strong. Not sure where to begin? Talk to your healthcare provider or visit https://www.19tozero.ca/mmr today. #MMRPowerUp #MMRVaccine
Copy: Get your child ready for a world of adventure! Protect them against measles, mumps, and rubella with the MMR vaccine. Both doses are essential! We're proud to partner with 19 to Zero to help get the word out. Not sure if your child is up to date? Talk to your healthcare provider or visit https://www.19tozero.ca/mmr today. #MMRPowerUp #MMRVaccine
Copy: Give your child the power to play and learn safely- at school and beyond. The MMR vaccine is their best defense against measles, mumps, and rubella. Ensure they're adventure-ready by talking to your healthcare provider or visiting https://www.19tozero.ca/mmr #MMRPowerUp #MMRVaccine
Copy: Every kid deserves the power to play and learn safely- at school and beyond. We're proud to partner with 19 to Zero to get the word out about the measles, mumps, and rubella (MMR) vaccine. Both doses are essential. Help spread the word about the MMR vaccine to keep our kids healthy and strong. Visit https://www.19tozero.ca/mmr to learn more.
Power Up with MMR encourages parents to protect their children against measles, mumps, and rubella with the MMR vaccine. Every day is a new adventure for kids—let’s make sure they’re ready by boosting their health and resilience with this essential vaccine.
Help spread the word about the Power Up with MMR campaign by sharing the images and suggested captions linked below. Don’t forget to follow us on Facebook and Instagram for more updates.
The full campaign partner toolkit can be found HERE.
Copy: Embark on life's adventures with peace of mind. Power up your child's immunity against measles, mumps, and rubella with the MMR vaccine. We're proud to partner with 19 to Zero to help keep our kids safe and resilient. Talk to your healthcare provider or visit https://www.19tozero.ca/mmr today. #MMRPowerUp #MMRVaccine
Copy: Childhood is one big adventure! Make sure your kid is ready for it with the MMR vaccine. Power up their defences against measles, mumps, and rubella. We're proud to partner with 19 to Zero to help parents keep their kids healthy and strong. Not sure where to begin? Talk to your healthcare provider or visit https://www.19tozero.ca/mmr today. #MMRPowerUp #MMRVaccine
Copy: Get your child ready for a world of adventure! Protect them against measles, mumps, and rubella with the MMR vaccine. Both doses are essential! We're proud to partner with 19 to Zero to help get the word out. Not sure if your child is up to date? Talk to your healthcare provider or visit https://www.19tozero.ca/mmr today. #MMRPowerUp #MMRVaccine
Copy: Give your child the power to play and learn safely- at school and beyond. The MMR vaccine is their best defense against measles, mumps, and rubella. Ensure they're adventure-ready by talking to your healthcare provider or visiting https://www.19tozero.ca/mmr #MMRPowerUp #MMRVaccine
Copy: Every kid deserves the power to play and learn safely- at school and beyond. We're proud to partner with 19 to Zero to get the word out about the measles, mumps, and rubella (MMR) vaccine. Both doses are essential. Help spread the word about the MMR vaccine to keep our kids healthy and strong. Visit https://www.19tozero.ca/mmr to learn more.
Previous Campaigns
19 to Zero has received financial and in-kind support from various research-based pharmaceutical companies to support this school-based vaccine campaign. All content for this campaign was developed solely by 19 to Zero.
The “What’s Missing?” campaign encourages parents of teens who missed school in 2020 and 2021 to catch up on routine school-based vaccinations that protect against 6 types of HPV-related cancer, meningitis, and Hep B. For teens, there’s a lot to look forward to with the start of the new school year after missing so much. Let’s make sure catching up on routine vaccines is on the agenda.
Please participate in the “What’s Missing?” campaign by sharing the images and suggested captions linked below and don’t forget to follow along on Facebook and Instagram to see more of the campaign.
The full campaign partner toolkit can be found HERE
[Teens Hugging] Post Copy #1: Our partners at 19 To Zero are making sure teens are protected this school year. They’ve missed social hour, but they’ve also missed crucial vaccines against 6 types of HPV-related cancer, meningitis, and Hep B. Find info about school-based vaccinations here: https://bit.ly/WhatsMissingCA.
[Teens Taking Group Selfie] Post Copy #2: Teens may have missed chatting in hallways for the past two years, but it’s time to catch up on more than gossip. Our partner, 19 To Zero is helping parents of teens stay up-to-date on routine vaccines that protect them from 6 types of HPV-related cancer, meningitis, and Hep B. Visit https://bit.ly/WhatsMissingCA to learn more about school-based vaccines.
Image #1:
Image #2:
Only 31% of parents say their child missed routine vaccination. Yet, less than 1% of 12-year-olds in the 2020-21 school year completed their routine HPV vaccination series. Our partner 19 to Zero is hoping to change that with its new "What's Missing?" campaign to remind parents to keep up on their teens' crucial vaccines against 6 types of HPV-related cancer, meningitis, and Hep B. Check out the campaign here: https://bit.ly/WhatsMissingToolkit
Message to Parents: What You Need to Know About School-Based Immunization Programs
Dr. Jia Hu shares a message reminding Canadian parents about the importance of getting and catching up on routine, school-based vaccinations.
Ontario
National
Use these sized image assets on social media to participate in the “Double Down on Your Defence” campaign.
Image assets for the posts should correspond with the sample texts below:
[Hockey image] Post Copy #1: We’re proud to partner with @19ToZero for their campaign #DoubleDownCA! Up your defences against COVID-19 today. Get in the game and grab a vaccine appointment at 19ToZero.com.
[Stadium] Post Copy #2: It’s game time. Let’s double down on our protection, so we can yell twice as loud again. We’re proud to be partners of @19ToZero’s #DoubleDownCA campaign. Find your vaccination appointment at 19ToZero.com #DoubleDownCA
[Karate] Post Copy #3: We’re proud partners of the #DoubleDownCA campaign from @19ToZero. Stay protected against COVID. Find your vaccination appointment at 19ToZero.com.
Use these approved profile pictures on your social media pages to participate in the “Double Down on Your Defence” campaign.
Use these approved image banners on your social media pages to participate in the “Double Down on Your Defence” campaign.
Use this video asset to promote the video on Facebook, Instagram, and Twitter. The YouTube link of the video here can also be used to promote the video.
Post Copy: We’re proud to partner with @19ToZero for their campaign #DoubleDownCA! There’s only one double that’s going to get us out of this trouble. Grab your vaccination appointment at 19ToZero.com.
Use these sized image assets on social media to participate in the “My Vaccine, My Protection” campaign.
Image assets for the posts should correspond with the sample texts below:
[Three HCW’s] Post Copy #1: We’re proud to partner with @19ToZero as they launch the #MyVaccineMyProtection campaign focused on the safety of the workers that make Canada run. Visit 19ToZero.com for available appointments.
[Food Worker] Post Copy #2: Without our food workers, Canada wouldn’t be Canada. We’re proud to support @19ToZero’s latest campaign #MyVaccineMyProtection. Find your vaccination appointment at 19ToZero.com.
[Ride-share worker] Post Copy #3: From Point A to Point B, all workers deserve protection. We’re elated to be a partner of @19ToZero’s campaign #MyVaccineMyProtection. For vaccination appointments, visit 19ToZero.com.
Use these approved image profile pictures on your social media pages to participate in the “My Vaccine, My Protection” campaign.
Use these approved image banners on your social media pages to participate in the “My Vaccine, My Protection” campaign.
Use these sized image assets on social media and WhatsApp to participate in "My Vaccine, My Protection," translated in Arabic, Simplified Chinese, French, and Hindi/Urdu.
Arabic
Simplified Chinese
French
Hindi/Urdu
We're excited to share with our collaborators a partner toolkit for the Wood Buffalo "It's Never Too Late, Until It Is" Campaign. This includes posts across Facebook, Instagram, and Twitter, the background on the campaign, video spots, out-of-home advertising, and more!
Specific assets can also be found in the sections below
Use these sized image assets on social media to participate in the “It's Never Too Late, Until It Is" campaign.
Image assets for the posts should correspond with the sample texts below:
[Ventilator] Post Copy #1: If you're unvaccinated and you can see this post, it's not too late. Schedule your vaccination appointment at 19ToZero.com before it is. @19ToZero #NotTooLateNow
[Phone Call] Post Copy #2: It's not too late to stay out of the hospital or the ICU. Schedule your vaccination appointment at 19ToZero.com before it is. @19ToZero #NotTooLateNow
[ICU Bed] Post Copy #3: Don't wait to find out if you'll "be totally fine" if you get COVID. Visit 19ToZero.com for your vaccination appointment before it's too late. @19ToZero #NotTooLateNow
Use these sized image assets on social media to participate in the “It's Never Too Late, Until It Is" campaign.
Image assets for the posts should correspond with the sample texts below:
[Ventilator] Post Copy #1: Your chance to stay out of the hospital or ICU is waiting right around the corner. Find out where the #VaxBus is and get your vaccine today at https://bit.ly/CAVaxBus #NotTooLateNow
[Phone Call] Post Copy #2: You don't want this to be your last view. Getting your vaccine has never been easier. Find out where the #VaxBus is at https://bit.ly/CAVaxBus #NotTooLateNow
[ICU Bed] Post Copy #3: Blink and it might be too late. Find out where the #VaxBus is and get your vaccination today https://bit.ly/CAVaxBus #NotTooLateNow
Included in this partner toolkit are the video spots for partners to share and reference on their social media platforms along with the approved copy.
Post Copy: [Organization Name] supports @19ToZero's latest efforts to address vaccine hesitancy with "It's Never Too Late, Until It Is." Get your vaccination appointment at 19ToZero.com #NotTooLateNow
15 second spot // Download / YouTube Link
30 second spot // YouTube Link
The 15 second spot is to be shared on social media and the 30 second spot is currently airing on TV, so keep your eyes peeled if you're located in Alberta