Campaign Toolkits

We’ve created assets such as image posts, profile pictures, banners, and videos for you to highlight your participation as a 19 To Zero partner on social media. Select the type of asset for the campaign you want to use and download the file. Feel free to share with your networks. Help us spread the word to stop the spread!

Follow us on social media to see our campaign in action:

If you would like to request additional creative, different sizes,  or have questions, please reach out to our Creative Director and Marketing Director at info@19tozero.ca.

Double Down on Your Defence

Social Media Posts


Use these sized image assets on social media to participate in the “Double Down on Your Defence” campaign. Facebook Assets Instagram Assets Twitter Assets Image assets for the posts should correspond with the sample texts below: [Hockey image] Post Copy #1: We’re proud to partner with @19ToZero for their campaign #DoubleDownCA! Up your defences against COVID-19 today. Get in the game and grab a vaccine appointment at 19ToZero.com. [Stadium] Post Copy #2: It’s game time. Let’s double down on our protection, so we can yell twice as loud again. We’re proud to be partners of @19ToZero’s #DoubleDownCA campaign. Find your vaccination appointment at 19ToZero.com #DoubleDownCA [Karate] Post Copy #3: We’re proud partners of the #DoubleDownCA campaign from @19ToZero. Stay protected against COVID. Find your vaccination appointment at 19ToZero.com.




Social Media Profile Pictures


Use these approved profile pictures on your social media pages to participate in the “Double Down on Your Defence” campaign. Facebook Assets Instagram Assets Twitter Assets




Social Media Banners


Use these approved image banners on your social media pages to participate in the “Double Down on Your Defence” campaign. Facebook Assets Twitter Assets




Double Down on Your Defence Videos


Use this video asset to promote the video on Facebook, Instagram, and Twitter. The YouTube link of the video here can also be used to promote the video. Post Copy: We’re proud to partner with @19ToZero for their campaign #DoubleDownCA! There’s only one double that’s going to get us out of this trouble. Grab your vaccination appointment at 19ToZero.com. 30 Second Spot 15 Second Spot





My Vaccine, My Protection

Social Media Posts


Use these sized image assets on social media to participate in the “My Vaccine, My Protection” campaign. Facebook Assets Instagram Assets Twitter Assets Image assets for the posts should correspond with the sample texts below: [Three HCW’s] Post Copy #1: We’re proud to partner with @19ToZero as they launch the #MyVaccineMyProtection campaign focused on the safety of the workers that make Canada run. Visit 19ToZero.com for available appointments. [Food Worker] Post Copy #2: Without our food workers, Canada wouldn’t be Canada. We’re proud to support @19ToZero’s latest campaign #MyVaccineMyProtection. Find your vaccination appointment at 19ToZero.com. [Ride-share worker] Post Copy #3: From Point A to Point B, all workers deserve protection. We’re elated to be a partner of @19ToZero’s campaign #MyVaccineMyProtection. For vaccination appointments, visit 19ToZero.com.




Social Media Profile Pictures


Use these approved image profile pictures on your social media pages to participate in the “My Vaccine, My Protection” campaign. Facebook Assets Instagram Assets Twitter Assets




Social Media Banners


Use these approved image banners on your social media pages to participate in the “My Vaccine, My Protection” campaign. Facebook Assets Twitter Assets