19 To Zero has launched a series of public-facing campaigns that encourage safe behaviour and vaccination. These campaigns are the product of rigorous audience analysis, and are designed to target specific attitudes and behaviours across different segments of the population.
Double Down on Your Defence
This vaccine confidence campaign targets younger Canadians who are tired of COVID-19 restrictions and highlights the supreme protection that vaccination offers.
THIS IS OUR SHOT
19 to Zero has joined forces with the South Asian COVID Task Force to launch the This is Our Shot campaign to address vaccine hesitancy, particularly in multicultural communities.