Research & Insights

Since August 2020, the 19 to Zero research team has conducted a number of mixed-method studies to understand Canadian’s attitudes and behaviours towards COVID-19 public health measures and vaccinations. Our goal is to disseminate our research findings as quickly as possible, using a variety of avenues, including academic publications and public media

Our Research

To understand Canadian’s perspectives, research done to date includes:

  • August 2020: 9 Alberta-based focus groups:

    • Calgary

    • Edmonton

  • November 2020: Canada-wide survey

    • 4,498 survey respondents

  • December 2020: 10 Canada-wide focus groups

    • Vancouver, BC

    • Fraser Valley, BC

    • Alberta

    • Rural regions (Northern Manitoba and Saskatchewan)

    • Manitoba

    • Ottawa, ONT

    • London, ONT

    • Toronto suburbs, ONT

    • Toronto core, ONT

    • Atlantic Canada

  • October 2020 - January 2021: 23 interviews

    • Vaccine hesitant population at the Alberta Children’s hospital

  • September 2020 - ongoing: Weekly social media analysis

    • Using artificial intelligence and natural language processing to identify the most influential accounts on social media and the main themes trending on COVID-19

  • May 2020 - ongoing: Weekly surveys

    • To keep track of Canadian public opinion towards various topics surrounding COVID-19

Our Publications

  1. Benham JL, Lang R, Kovacs Burns K, MacKean G, Leveille T, McCormack B, Sheikh H, Fullerton MM, Tang T, Boucher JC, Constantinescu C, Mourali M, Oxoby RJ, Manns BJ, Hu J, Marshall DA. (2021). Attitudes, current behaviours and barriers to public health measures that reduce COVID-19 transmission and what can motivate change: A qualitative study to inform public health messaging. PLoS One. 16(2):e0246941. https://doi.org/10.1371/journal.pone.0246941

  2. Raynell L, Benham JL, Atabati O, Hollis A, Tombe T, Shaffer B, Kovacs Burns K, MacKean G, Léveillé T, McCormack B, Sheikh H, Fullerton MM, Tang T, Boucher JC, Constantinescu C, Mourali M, Manns BJ, Marshall DA, Hu Ju, Oxoby RJ. Attitudes, Behaviours and barriers to public health measures for COVID-19: a survey to inform public health messaging. BMC Public Health. In Press.

Insights