We’re always told we’re stronger together. Now, we’re stronger apart.
From the daily inconvenience of mask-wearing to the economic toll of business closures, COVID-19 has been catastrophic for everyone. The hardest part of all though, is being separated from the people we love.
Our second campaign focused on acknowledging the sacrifices everyone was making, and would be asked to continue to make, during the 2020 holiday season.
We built on our “Covid is a Bear” campaign and effectively and efficiently reached a broader audience of those who were likely to engage in risky behaviours over the holidays.