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We’re always told we’re stronger together. Now, we’re stronger apart.

From the daily inconvenience of mask-wearing to the economic toll of business closures, COVID-19 has been catastrophic for everyone. The hardest part of all though, is being separated from the people we love.

Stronger Apart. Photo 1. Social-B2B_Inst
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Our second campaign focused on acknowledging the sacrifices everyone was making, and would be asked to continue to make, during the 2020 holiday season.

We built on our “Covid is a Bear” campaign and effectively and efficiently reached a broader audience of those who were likely to engage in risky behaviours over the holidays.