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Our Focus

19 to Zero is working to understand, engage with, and shift public perceptions around COVID-19 behaviors and vaccination. 19 to Zero uses data and research informed approaches to directly support communities and healthcare workers across Canada. Our team has launched public health campaigns, produced and disseminated tailored resources, translated fact sheets, developed practice change toolkits, and led community and corporate town halls. We are currently working alongside our partners on a range of new initiatives.

Be a Catalyst for Change
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Behavior Change Campaigns

To carry out our mission of shifting public perceptions around COVID-19, 19 to Zero has launched a series of high-impact campaigns encouraging safe behaviours and vaccination.

Special Initiatives

19 to Zero takes a multimodal approach to understanding, engaging with, and shifting public perception towards COVID-19. Our team has a wide range of activities focused on encouraging safe behaviours and vaccinations, addressing misinformation on social media, and empowering Canadians and health professionals to take action.

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Researching and Writing

Research & Insights

19 to Zero research team has conducted a number of mixed-method studies to understand Canadian’s attitudes and behaviours towards COVID-19 public health measures and vaccinations. Our team has continued our research to look at how to enhance overall vaccine confidence in other non-COVID related areas. We want to bring our research and insights to help design and develop tailored strategies and solutions for encouraging healthier behaviours.